Monetizing a blog through ads can be a great way to generate passive income, but choosing the right ad network is crucial to maximizing your earnings. With many options available, each offering different features and benefits, it can be difficult to decide which one will work best for your blog. Whether you’re a new blogger just starting out or an experienced blogger looking to optimize revenue, finding the right ad network is key. To maximize your blog’s revenue potential, explore the 8 Best Ad Networks for Bloggers in 2024 and choose the platforms that best align with your content and audience.
In this blog, we’ll explore the best ad networks for bloggers in 2024, highlighting their pros, cons, and suitability for different types of blogs.
1. Google AdSense: The Industry Leader
Google AdSense is one of the most popular and widely used ad networks for bloggers. It’s known for being beginner-friendly and offers a variety of ad formats, including display ads, text ads, and video ads. The network automatically matches ads to your site based on your content and audience, making it a great option for bloggers across all niches.
- Pros:
- Easy to set up and use.
- Variety of ad formats and sizes.
- Strong reputation and reliability.
- Minimum payout of $100, accessible for most bloggers.
- Cons:
- Strict approval process.
- Lower revenue compared to premium ad networks for high-traffic blogs.
- Ad customization options are limited.
- Best For: Beginner bloggers, general content blogs, and small-to-medium traffic sites.
2. Mediavine: The Go-To for Growing Blogs
Mediavine is a premium ad network known for offering high payouts and a great user experience. Unlike Google AdSense, Mediavine works only with blogs that meet a minimum requirement of 50,000 sessions per month. Mediavine specializes in optimizing ad placements for maximum revenue without sacrificing user experience.
- Pros:
- Higher RPM (Revenue per Thousand Impressions) than many other networks.
- Optimized ads for better user experience and performance.
- Comprehensive dashboard for tracking earnings and analytics.
- Cons:
- High traffic requirement (50,000 sessions/month).
- Takes a larger commission compared to some networks.
- Best For: Growing blogs with at least 50,000 monthly sessions, niche blogs with engaged audiences.
3. Ezoic: AI-Powered Ad Optimization
Ezoic uses artificial intelligence to test and optimize ad placements, which can lead to higher earnings. What sets Ezoic apart is its focus on customizing the user experience while improving ad revenue. Ezoic is more flexible with its traffic requirements compared to Mediavine, accepting sites with as little as 10,000 page views per month.
- Pros:
- AI-based ad optimization improves earnings over time.
- Customizable ad settings to control user experience.
- Detailed analytics and reporting dashboard.
- Cons:
- The learning curve for setting up.
- Slower site speeds were reported by some users.
- Best For: Bloggers looking for advanced ad optimization with at least 10,000 pageviews/month.
4. AdThrive: High-Paying Ads for Established Blogs
AdThrive is a premium ad network like Mediavine but with a higher traffic threshold. Blogs must have at least 100,000 monthly pageviews to apply. AdThrive works with high-paying advertisers, leading to some of the best payouts in the industry. They offer full-service ad management, meaning they handle everything from ad placement to optimization.
- Pros:
- Higher RPM than many ad networks.
- Dedicated account managers for support.
- Ads optimized for both revenue and user experience.
- Cons:
- Very high traffic requirement (100,000 monthly pageviews).
- Takes a larger cut of revenue.
- Best For: Established blogs with high traffic, professional bloggers looking for premium ad revenue.
5. SHE Media: For Female-Focused Content
SHE Media is an ad network specifically designed for female-focused content, making it a great fit for lifestyle, beauty, fashion, health, parenting, and other blogs aimed at women. They require at least 20,000 monthly pageviews, and their payouts tend to be competitive, with an emphasis on high-quality, brand-safe ads.
- Pros:
- Strong focus on women-centric content.
- Competitive payouts and a variety of ad formats.
- Dedicated support and account managers.
- Cons:
- Only suitable for female-targeted content.
- Minimum pageview requirement of 20,000/month.
- Best For: Female-focused blogs in lifestyle, fashion, beauty, and parenting niches.
6. PropellerAds: Perfect for Niche Traffic
PropellerAds is an ad network that focuses on pop-under ads, native ads, and push notifications, making it a good option for bloggers with niche audiences or traffic sources that might not work with traditional ad networks. It’s easy to join, with no strict traffic requirements, making it accessible to new bloggers.
- Pros:
- Easy to get approved, with no traffic minimum.
- Good for niche or non-mainstream traffic.
- Multiple ad formats including push notifications and pop-unders.
- Cons:
- Ads can be intrusive if not used carefully.
- Lower payouts compared to premium networks.
- Best For: Bloggers with niche traffic or new blogs looking for fast approval.
7. Monumetric: Hybrid Ad Network for Mid-Tier Blogs
Monumetric offers a middle-ground solution for bloggers with medium traffic levels. They require a minimum of 10,000 monthly pageviews, which makes them a great option for bloggers who have outgrown Google AdSense but aren’t quite ready for premium networks like Mediavine or AdThrive. Monumetric focuses on balancing user experience with ad revenue.
- Pros:
- Accepts smaller blogs (10,000 monthly pageviews).
- Custom ad placements with a focus on UX.
- Transparent reporting and earnings dashboard.
- Cons:
- Setup fee for blogs with fewer than 80,000 monthly pageviews.
- Ad earnings can fluctuate depending on traffic quality.
- Best For: Blogs with medium traffic, bloggers transitioning from AdSense to premium networks.
8. Amazon Native Shopping Ads: A Win for Product-Focused Blogs
If your blog regularly discusses products or includes product recommendations, Amazon Native Shopping Ads can be an excellent way to monetize. Amazon’s ads are contextually relevant, showing products directly related to the content of your blog post. You earn a commission from any purchases made through your referral link.
- Pros:
- High relevance to content.
- Trusted brand with a high conversion rate.
- Commissions from all qualifying purchases made through your link, not just the product advertised.
- Cons:
- Earnings are commission-based, not ad-click-based.
- Lower commissions for certain categories.
- Best For: Product review blogs, lifestyle bloggers, and blogs with a focus on shopping and consumer goods.
List of best ad networks for bloggers
| Ad Network | Traffic Requirement | Ad Formats | RPM Range (Estimated) | Pros | Cons | Best For |
|---|
| Google AdSense | No minimum traffic requirement | Display, text, video | $1 – $5 (varies by niche) | Easy to use, wide range of ad formats, trusted network | Lower payouts for high-traffic blogs, limited control | Beginner bloggers, general content blogs |
| Mediavine | 50,000 sessions/month | Display, native, video | $10 – $40+ | High RPM, optimized for UX, comprehensive dashboard | Requires high traffic, larger commission | Growing blogs, niche blogs with highly engaged audiences |
| Ezoic | 10,000 pageviews/month | Display, native, video | $5 – $20+ | AI-based ad optimization, flexible customization | Learning curve for setup, site speed issues for some users | Blogs with medium traffic looking for advanced optimization |
| AdThrive | 100,000 pageviews/month | Display, native, video | $15 – $45+ | Premium advertisers, highest RPMs, full ad management | High traffic requirement, larger revenue cut | High-traffic blogs, professional bloggers |
| SHE Media | 20,000 pageviews/month | Display, native, video | $10 – $25+ | Focused on female-centric content, competitive payouts | Only suitable for female-focused niches | Female-focused blogs (lifestyle, parenting, beauty) |
| PropellerAds | No minimum traffic requirement | Pop-under, native, push notifications | $0.50 – $5 (depends on format) | Fast approval, good for niche/non-mainstream traffic | Intrusive ad formats (pop-unders, etc.), lower payouts | Bloggers with niche traffic or new bloggers |
| Monumetric | 10,000 pageviews/month | Display, native | $5 – $15+ | Focus on user experience, customizable ad placements | Setup fee for sites with <80,000 views, earnings fluctuate | Medium-traffic blogs, transitioning from Google AdSense |
| Amazon Native Shopping Ads | No minimum traffic requirement | Native product ads, recommendations | Varies (depends on sales volume) | High conversion rates, commissions on all sales through the link | Commission-based earnings only, lower commission on some categories | Product-focused or review blogs with an audience interested in purchases |
Key Terms:
- RPM: Revenue per thousand impressions, which is a rough estimate of how much a blog earns for every 1,000 ad views.
- Traffic Requirement: The minimum number of sessions or pageviews per month needed to join the ad network.
- This table gives a snapshot of revenue potential for various ad networks, helping you choose the right network based on your blog’s traffic and niche.
Final Thoughts
Choosing the best ad network for your blog depends on your traffic, niche, and monetization goals. If you’re just starting, Google AdSense offers a straightforward and accessible option. As your traffic grows, consider upgrading to networks like Mediavine or AdThrive for better payouts. For niche blogs or alternative monetization options, PropellerAds or Amazon Native Shopping Ads can provide a unique way to generate revenue.
Choosing the right ad network depends on your blog’s niche, traffic volume, and target audience. Start with networks that match your current status, and don’t be afraid to experiment or use multiple networks to maximize your revenue. Remember, the key to successful monetization is balancing ad revenue with a positive user experience.
Remember, no matter which ad network you choose, it’s important to balance ad revenue with user experience. Too many ads, or intrusive ad formats, can drive readers away—so always focus on delivering value to your audience while monetizing your blog effectively.
Read Also
- Developing a Content Strategy for Blogs
- Monetizing Your Blog: A Guide to Selling Digital Products
- Repurpose Repost Repeat: Maximize Your Content
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- Facebook Groups for Blog Promotion
- 10 Best Corporate Blogging Strategies
- Pinterest Marketing Strategies for Bloggers
- Creating an Effective Content Calendar
- Top Logo Maker Tools for Stunning Designs
- Balancing Blogging with a Full-Time Job
- Dealing with Writer’s Block as a Blogger
- How to Use Analytics to Grow Your Blog
- Comparison of Popular Content Management Systems (CMS)
- Best Blogging Software and Tools in 2025
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Frequently Asked Questions (FAQs)
A. An ad network connects bloggers (publishers) with advertisers, helping bloggers monetize their content by displaying ads on their websites. The network facilitates the placement of ads and handles payments, often based on clicks or impressions.
A. Ad networks generate revenue for bloggers by displaying ads on their websites. Revenue is typically earned based on:
CPC (Cost Per Click): Payment for each time a visitor clicks on an ad.
CPM (Cost Per Thousand Impressions): Payment for every 1,000 times the ad is shown to visitors.
CPA (Cost Per Action): Payment when a visitor performs a specific action, such as making a purchase or signing up for a service.
A. For beginner bloggers, Google AdSense is often the best option due to its ease of use, low traffic requirement, and variety of ad formats. PropellerAds and Amazon Native Shopping Ads are also good options for new bloggers.
A. It depends on the ad network:
Google AdSense: No specific traffic requirement, making it beginner-friendly.
Mediavine: Requires a minimum of 50,000 sessions per month.
Ezoic: Requires a minimum of 10,000 page views per month.
AdThrive: Requires 100,000 monthly pageviews.
A. Yes, many bloggers use multiple ad networks to maximize their earnings.
A. For blogs with high traffic (50,000+ sessions/month), Mediavine and AdThrive are two of the best premium ad networks. They offer higher RPMs and cater to blogs looking to maximize ad revenue while maintaining a good user experience.
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